In fact, our fearless leader Steve “Coach Fury” Holiner didn’t really think about fitness until his mid-thirties, when he realized he wasn’t going to be able to keep up with his kids and began looking in earnest for something that would get him stronger without taking up his entire day.

Enter the Kettlebell. This simple cannonball with a handle opened Fury’s mind to several non-traditional fitness systems that provide remarkable results—Ultimate Sandbag Training, Indian Club swinging, Original Strength movement restoration and more. He began understanding firsthand what human bodies are capable of with a little training. By his mid-forties, Fury was stronger and more mobile than he had ever been. He’d also found a new passion, and left his career in commercial post production to become a globally respected strength coach and fitness educator.